What a click costs in Dublin, trade by trade

The table

Sorted by click cost. Volume is the estimated monthly searches in Ireland; difficulty is Ahrefs' 0 to 100 estimate of unpaid competition, included because it shows where the paid and unpaid pictures differ.

Search term	Cost per click	Searches a month	Difficulty
roofer dublin	$13.00	450	46
accountant dublin	$3.50	200	44
locksmith dublin	$3.00	1,700	29
tree surgeon dublin	$3.00	300	45
pest control dublin	$2.50	1,000	61
cleaning services dublin	$2.00	700	52
painter and decorator dublin	$1.90	20	33
plumber dublin	$1.80	900	62
landscaping dublin	$1.80	350	53
emergency plumber dublin	$1.70	400	56
man with a van dublin	$1.70	600	52
solicitor dublin	$1.60	600	64
wedding photographer dublin	$1.50	300	40
kitchen fitters dublin	$1.50	90	41
architect dublin	$1.30	150	58
boiler service dublin	$1.30	800	47
dentist dublin	$1.30	1,500	not reported
electrician dublin	$1.30	800	not reported
physiotherapist dublin	$0.80	90	61
car service dublin	$0.70	500	not reported
chiropractor dublin	$0.60	1,300	47
personal trainer dublin	$0.60	700	46
driving lessons dublin	$0.50	2,100	54
gym dublin	$0.50	600	42
barber dublin	$0.30	300	49

How to read your row

The click price is other advertisers' opinion of your customer. Nobody pays thirteen dollars for a visit unless a roofing job is worth a great deal and enquiries are scarce. Nobody pays thirty cents unless the opposite is true. That is the most reliable free market research available to a small business, and it is published nowhere else for Dublin.

High price, low volume is normal in trades with big jobs. Roofing and accountancy both sit there. Few searches, expensive clicks, valuable customers.

Low price, high volume is normal in repeat-purchase trades. Driving lessons, gyms, barbers. Cheap to advertise, and each customer is worth less, so the arithmetic still has to be done.

Difficulty and click cost disagree more often than people expect. Locksmith dublin has the softest unpaid competition in the table at 29 and one of the dearer clicks at three dollars. A business there should probably do both, and start with the unpaid side because it is unusually reachable.

What these figures are not

Not a quote, from this publisher or anyone. Not a rate card. Not what you will pay, which depends on your quality score, your match types, your competitors on the day and the time of year. They are one tool's estimate of an auction average on one date, in US dollars because that is how the tool reports, and they move.

What has to be added before they mean anything

Your conversion rate and your customer value. A three dollar click is cheap if one in ten converts to a customer worth six hundred, and ruinous if one in two hundred converts to a customer worth forty. The budget page does the arithmetic as far as clicks and then stops, deliberately, at the point where it would have to guess about your business.